Nessalla Kombucha is a Madison-born brand, run by women with a passion for quality ingredients. When Hiebing was brought on board to redesign the packaging I immediately volunteered. In fact, I had long dreamed of redesigning this packaging - while I was waitressing in college I used to stock their products and scribble new logos for them on napkins. We explored many options, and the client selected this design - which uses collage to speak to the hand-crafted nature of the product, while staying clean, crisp, and vibrant.
concept | packaging design | art direction | graphic design