Nessalla Kombucha is a Madison-born brand, run by women with a passion for quality ingredients. When Hiebing was brought on board to redesign the packaging I immediately volunteered. In fact, I had long dreamed of redesigning this packaging - while I was waitressing in college I used to stock their products and scribble new logos for them on napkins. We explored many options, and the client selected this design - which uses collage to speak to the hand-crafted nature of the product, while staying clean, crisp, and vibrant.
concept | packaging design | art direction | graphic design
agency: Hiebing
agency: Hiebing
![](https://cdn.myportfolio.com/9570b27cbe4f7bf466bfaff3886df997/f516b5c0-224b-4b79-9f88-5e8d7e65d677_rw_1920.png?h=0fe68e5ecacf257c2a0a6f5834595e24)
![](https://cdn.myportfolio.com/9570b27cbe4f7bf466bfaff3886df997/41f64991-81f9-498a-81a8-204b109613c0_rw_1920.png?h=185a092eff3ba86d39202ea6a842971f)