CHUY’S

Known for Boom-Boom sauce and Elvis impersonators, Chuy’s is a Tex-Mex restaurant chain with over 100 locations across the country. Back at Hiebing, I helped bring Chuy’s bright and bold style to life online with social media assets and email campaigns, as well as in-store with special menus and promotional materials.

Fun fact: I worked on this campaign to celebrate Elvis’ birthday way back in 2019 and recently snagged one of the staff t-shirts on eBay. 😎

Graphic Design | Concept Development | Illustration

Agency: Hiebing | Creative Director: Sandy Greir | Copywriter: Sam Carruthers | Motion Design: Scott Fischer

A close up of a blue t-shirt with an illustration of Elvis on it. The text next to Elvis is in bright pink and yellow and reads "One Night On Elvis Island The King's Birthday Bash". Elvis is on a surfboard that says "January 8, 2020".
A close up of a special Chuy's dine-in menu. It features an illustration of Elvis riding a surfboard.
A graphic banner with a green and pink background and an image of limes covered in diamonds. It says "National Margarita Day Saturday, Feb 22!"
A photograph of a Margarita Day menu at Chuy's. It has shint gold text and an image of a lime covered in diamonds. It has drink and food specials.
A photgraph of a margarita in a yellow cup that says "National Margarita Day"
Previous

MSF
Next

NessAlla