THE CURDERBURGER

AND OTHER CULVER’S WORK

Yes, it’s true. A vegan accidentally helped start the Curderburger craze.

One of the final projects I worked on with Hiebing was an April Fool’s Day social post for Culver’s. We knew that announcing a cheesecurd burger would get attention, but we had no idea it would take on a life of its own - culminating in Culver’s making this menu item an annual reality. The first year, lines wrapped around the block as cheese-lovers tried to get their hands on a Curderburger - I even saw some of these Midwestern delicacies being auctioned off on eBay.

My time on Culver’s began with another cheesy assignment: playful social media assets for Curdis, a curd with over 6k Instagram followers. During this time I also created concepts and graphics for web-based games, icons to communicate the brand’s core values, and product specific campaigns that included banner ads, email marketing design, and promotional contests.

Concept Development | Art Direction | Graphic Design | Photography

Agency: Hiebing | Creative Dirwction: Erik Zimmerman and Barry Kalpinski | Copywriter: Sam Carruthers

The Curderburger began as an April Fool's Day post - and the image that started it all was made by me, a vegan!
Curderburgers are big news in Wisconsin and beyond. Yes, folks even sold them on eBay!
curdis-pool.png
curdis-pool copy 2.png
curdis-xmas.png

CULVER’S VALUES ICON SET

  • Delighting in Every Moment

  • Practicing Kindness

  • Doing the Right Thing

  • Putting People First

  • Celebrating Guests

  • Leading By Example

A fun challenge: boiling these six somewhat abstract ideas down into simple monoline icons for use on Culver’s website.

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