GOOD FOODS DIP UP

Good Foods plant-based dips are delicious and versatile. In this colorful campaign, we brought the ingredients front and center, using animation to communicate the light and vibrant flavors.

The concept shines in these video spots and was carried through banner ads and social media placements, including variations highlighting a promotion with Target.

Concept Development | Art Direction

Agency: Hiebing | Copywriter: Sandy Greir | Animation: Scott Fisher