personal work

PAIN WATER

We always have two kinds of water stocked in our fridge: regular water and pain water - the really, reeeeeally carbonated sparkling water we make at home.

In 2023 we learned that SodaStream, the company whose CO2 canisters and bottles we used to make our sparkles, is based in occupied Palestine and is a boycott target of the BDS Movement. Obviously, we ditched the brand. Instead, Raj (an actual scientist) made a new and improved water carbonation set up in o garage - this one supercharged to make water that hurts so good it deserves its own custom branding and waterproof labels.

Branding & Logo | Photography | Packaging | Animation